Analytic Design Group

Strategy

Look at three or four web sites of different companies in the same business space. Have you noticed that they are all essentially the same? That’s because they lack a strategy.

We’ll work with you to develop a user experience strategy that will set your company’s online presence, product or software apart, find out how:

• Understanding Your Competition
• Understanding Your Content
• Understanding Your Requirements
• Understanding Your Customers
• Understanding Your Challenge

User Research

What’s the difference between marketing research and user research and why can’t we just use the marketing data and call it a day?

You can… you’ll know a lot about user demographics, probably a thing or two about user preferences but nothing about that all important why.

• Why will users come to your site?
• Why will they buy from your site?
• Why will they leave messages on your site?

Got a question about your users? Want to know why? Learn how we’ll find the answer.

Design & Development

What sets good design apart? The user’s response to that design does. The question is how do we ensure that response is positive? The answer lies in the development of the strategy, the quality of the research, as well as the design & development process.

Find out about ADGi’s design & development process:

• Designing the Site Structure
• Designing the Page Structure
• Designing the Flows