Analytic Design Group

One of the main attributes of the design work we at ADGi do (and when I say design I mean interaction design and information architecture, not so much visual design) is that all of it is evidence-based. That is, all of it, and I really mean all of it, every interaction, every node in the site map, is driven out of user research and expert analysis. I also insist that the designers who work here can articulate what the evidence or expert analysis is that led them to making the design decision they did.

Much buzz has been generated about two new e-reader technologies announced at the cusp of CES 2010. 

In November I was lucky enough to be invited by my boss Karyn to go with her and Carol, our Senior Account Strategist, to a morning program offered through the Entrepreneurs Organization, called “Harvard Mini Business Program – Service Excellence Your Competitive Advantage”.