Analytic Design Group

In 2008 I led a large intranet implementation project where the senior sponsors demanded that there be a governance plan developed. But when asked what governance meant, they were mostly interested in making sure that content was updated and that there be some form of oversight to ensure that business units were using the same platform for sharing information. Governance was more about who owns what and making sure everyone plays well with others.

One of the main attributes of the design work we at ADGi do (and when I say design I mean interaction design and information architecture, not so much visual design) is that all of it is evidence-based. That is, all of it, and I really mean all of it, every interaction, every node in the site map, is driven out of user research and expert analysis. I also insist that the designers who work here can articulate what the evidence or expert analysis is that led them to making the design decision they did.