Information Architecture

Last week a client asked me that very question, “What are the best labels to use on this website?” ADGi had been engaged to complete an assessment of the company’s current website's information architecture.

The subject of information architectures based on audience types has cropped up around the office a lot lately. A number of our clients are talking about it. It is a popular approach, one that seems to logically support user-centered design principles. But it is an approach that can reduce the findability success rate of a site and disrupt the user experience.