A plan that defines your user experience or digital strategy. Here we bring together the results of our research with your business needs to develop an online strategy that matches both your short and long-term goals.
Usability testing is a way to evaluate a product by having users test it. With remote testing, the user and research facilitator do not interact in-person. Instead screensharing software can be used to conduct moderated sessions or participants can complete the tasks independently in unmoderated sessions.
Questions that measure and categorize attitudes or collect self-reported data. They are useful to establish baseline data, help to segment audiences, and in some cases, help to identify core issues that can be further explored by other research.
A comparative analysis is a side-by-side comparison of other sites/products/software in a similar space to see what your competitors offer and how they offer it.
A persona is a description of an archetypical user’s demographic information and motivations. Personas are useful at helping the design team understand the user’s preferences and goals.