Analytic Design Group

Usability and the overall user experience of a site, product or software is becoming a market differentiator. Increasingly people are choosing the easier to use product; the product offering the better experience.

To be able to offer a better user experience to your customers you need to know, among other things, what your competitors are doing and how they are doing it. One of the key pieces to developing a strong strategic model is to complete a competitive analysis.

Competitive analyses, however, can be a time and resource-sink if not done with the appropriate focus. Working with you, ADGi will determine not only what sites or products to look at but also the focus of the inquiry: are we looking at structure, overall offering, or the functionality and how it's delivered? We also apply our understanding of user experience best practices to our analysis giving you a leg up on your competition.

What is a Competitive Analysis?

A competitive analysis is side-by-side comparison of other sites/products/software in a similar space (business competitors or sites targeting the same audience offering similar features) to see what your competitors offer and how they offer it.