One of the key pieces to developing a strong strategic model is to complete a competitive analysis. A competitive analysis is a side-by-side comparison of other sites/products/software in a similar space (business competitors or sites targeting the same audience offering similar features) to see what your competitors offer and how they offer it.
Competitive analyses, however, can be time consuming if not done with the appropriate focus. Working with you, ADGi will help you determine what sites or products to look at and what the focus of the inquiry should be: structure, visual design, strategy, overall offering, functionality, interaction. We will:
- review the sites and/or products,
- apply our understanding of user experience best practices,
- provide recommendations on how and where the competition compares to your offering.
This information can guide you in decisions about improvements and redesigns to ensure that your project budgets and roadmaps are being focused correctly.